Selecting the Appropriate Marketing Strategy in Times of Global

The word ‘recession’ is probably the most articulated word roaming around the globe. The great economic slowdown is in full gear and ordinary persons can hardly foresee any kind of remedies for this depression. Prices of daily commodities are shooting up at a rapid pace causing us many sleepless nights. The whole world economy has been bitten by a sharp pang of spiraling crisis.

A string of factors are responsible for this economic meltdown. But whatever be the reason, consumers as well as producers are suffering from its scorching aftermath. Venturing into business has become riskier than ever. For private entrepreneurs, their marketing strategy is one of the key pillars in garnering profit.

In the scenario of global recession, adopting the right strategy for marketing has become a difficult one. Businessmen should remember spending too much on promotion of products should be curtailed; instead they should concentrate on taking an efficient measure. Consumers have become more spendthrift than ever, so investing too much for marketing campaign may bring about not so satisfactory results on part of marketers.